Plum Rice Water & 10% Niacinamide Serum

Plum Rice Water & 10% Niacinamide Serum is a lightweight milky texture serum that helps fade blemishes and brightens and smoothens the skin. The serum soothes and moisturises the skin to reduce dark spots and blemishes. Niacinamide is a water-soluble form of vitamin B3 that clears blemishes and brightens the skin. Rice ferment extracts smoothens skin texture and improves skin tone. Liquorice brightens and soothes inflammation, redness, and irritation on the skin.

Key Ingredients:
Aqua, Niacinamide (10%), Oryza Sativa (Rice) Extract, Isodecyl Neopentanoate, Squalane (5%), Sorbitol, Pentylene Glycol, Hydrogenated Polyisobutene, Rice Ferment Filtrate (Sake), Butylene Glycol, Rosa Damascena (Rose) Flower Water, Caffeine (1%), Glycyrrhiza Glabra (Licorice) Root Extract, Glycerin, Acrylates Copolymer, VP/Polycarbamyl Polyglycol Ester, Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Ethylhexyl Olivate, Sodium Acrylates Copolymer, Polyglyceryl-4 Olivate, Cyclodextrin, Sodium Hyaluronate, Tocopheryl Acetate, Sodium Gluconate

Key Benefits:

• Brightens skin: This beginner-friendly 10% niacinamide serum is formulated with niacinamide (a water-soluble derivative of vitamin B3) and liquorice that helps fade blemish marks and deliver bright skin

• Improves skin tone and texture: Fermented rice water, sourced from Japan helps improve skin texture, reduce the appearance of enlarged pores, and clear blemishes. Rich in amino acids, this ingredient also helps soothe redness, giving you smooth, soft, and supple skin

• Soothes inflammation: This serum with liquorice brightens and soothes inflammation, redness, and irritation on the skin

Good to Know:

• Fragrance-free

• Paraben-free

• Phthalates-free

• No animal-derived ingredients

Best Suited For:

• Oily/combination skin

• Acne-prone skin

• Normal skin

• Sensitive skin

• Dry skin

Ideal For:
Men and women above age 16

Product Form:
Serum

Container Type:
Dropper bottle

Area of Application:
Face

Concern:

• Dark spots

• Hyperpigmentation

• Dull skin tone

Directions for Use:
Apply 2-3 drops twice a day

Safety Information:

• Read the label carefully before use

• Store in a cool and dry place

• Keep out of reach of children

Quick Tips:
Follow with a sunscreen in the daytime to protect the skin from sun damage